Newsroom

This quarter’s newsletter captures the energy and momentum that defined the last quarter of this year — from innovative campaigns inspiring international travelers to immersive programming on GoUSA TV and meaningful in-market engagement across Europe and Asia. As you explore the highlights, you’ll see how our collective efforts are opening new doors for collaboration, driving record-breaking success at events like Travel Week, and laying a solid foundation for growth in the years ahead.

As we step into the final quarter of 2024, the U.S. tourism industry is poised for continued growth and momentum. From international campaigns like leveraging Copa América to boost travel, to strengthening global ties through successful sales missions, Brand USA remains dedicated to showcasing the best our nation offers. This edition highlights key collaborations, new opportunities, and achievements that are driving visitation to the United States, offering our partners and travelers a reason to be excited about what's ahead.

Global Perspective: March 2024