Brand USA FY24 Economic Impact Study

• 1.6 million  incremental visitors
• Nearly  $6 billion  in incremental spend
• $1.7 billion  in federal, state, and local taxes
• Nearly $13 billion  in total economic impact
• Sustaining nearly  80,000 U.S. jobs earning nearly  $3.7 billion in personal income. 

Since 2012, Brand USA's marketing efforts have generated:

• 10.3 million  incremental visitors
• $34.7 billion  in incremental spend
• $9.97 billion  in federal, state, and local taxes
• $75.6 billion  in total economic impact
• All helping to sustain  more than 40,000 U.S. jobs annually

Importantly, approximately half of the jobs supported are outside of the travel and tourism industry, including manufacturing, construction, finance, retail, and more.

• Read the FY24 Economic Impact & ROI Report